1. People who are looking for homes during the holidays are serious buyers with the urgency to purchase a home, regardless of their Holiday preparations.
2. During the holidays inventory is lower and so is the competition. Less inventory = less competition = greater demand from those serious buyers and a better price for you.
3. Buyers are more emotional during the holidays, so they are more likely to pay more. Tip: Serious buyers are reasonable, but not dumb, so don’t turn them off by pricing too high or making difficult demands. Price it to sell.
4. Houses show better when decorated for the holidays – Deck the halls, but don’t go overboard. Tip: Make your home feel cozy and inviting, crank up the heat, play soft classical music and offer homemade holiday treats. When you encourage buyers to spend more time in your home, you also give them more time to admire its best features.
5. If your home is currently listed and has been sitting on the market for months, most buyers and their agents will see it as stale or overpriced and they’ll disregard it — no matter how great it is or how light the competition currently is. The year-end holidays can be a golden opportunity to shift course. Making a dramatic price reduction or overcoming some major obstacle that has been preventing the sale might be just the right thing to do this time of year. If you had low offers early on but you weren’t ready to accept them, or you keep hearing that there are issues with the way your property shows, this could be your chance to show the market you’re listening and serious about selling. The motivated buyers will notice you and take a second look.
6. Buyers have more time to look for a home during the Holidays than during a regular work week.
7. Some people must buy before the end of the year for tax purposes and/or relocation purposes.
8. January is traditionally the month for employees to begin new jobs. Since transferees cannot wait until spring to buy, you must be on the market during the holidays to capture that market.
9. Concerned listing your home now will take away from your own holiday plans? Not to worry – You can still be on the market, but you have the option to restrict showings to certain hours or by appointment only. However, if you are totally against listing during the holidays, then consider listing in early January when inventory is low. Because it’s cold and dreary and many sellers opt to wait until later in the spring, you’ll have less competition from other sellers. Limited inventory = increased demand for homes.
10. The best time to list is in the spring! Not necessarily. The supply of listings will dramatically increase from late January through March. More inventory + more competition = Less demand and bargain hunters.
11. By selling your home now, you have the opportunity to be a non-contingent buyer during the spring when many more houses are on the market! You’ll have a great selection of homes to choose from AND with no contingencies, you’ll be a more attractive buyer with more bargaining power.
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